PS: Baidu will be fully implemented in 12 phoenix nest advertising system, closed bid. Are used to fool PPC advertisers who pay close attention to research in this month it. This is not what you think of “medication.” (Some SEO discussion of a particular intention when I heard of this evaluation, a bit cold.) Money to buy their lessons, might as well wear a good knife.
counts one: ignore the match type selection
crime index: 7.5
if You buy a long-tail keywords, not configure any match type, then your ad before the automatic follow the “broad match”, which means that the long tail keywords contains any keywords to be searched, your ad will be displayed. This site brought to either give low-quality traffic, or will reduce the hit rate (CTR), which makes the bid per click (CPC) prices. 100 victims without a profit.
many PPC advertisers complain that ROI is not high, but often only because of their practice shall not be deemed to incur such an outcome. Author Joy Brazelle below is a vice president of marketing and PPC professionals in the pod through the winter and her various customer service behaviors, summed up the following list of budget PPC campaign wasted the ten practice, SEM Watch called this burn ten sins, for all self-alignment, self-reflection, correction of “crime” after the advances in PPC advertising ROI.
counts II: ignore landing page
many marketing staff make a special landing page that will spend a lot of work time, so I chose all PPC traffic video web page. This will greatly hurt by a specific keyword search to your site visitors are looking for if you want to get specific information on the website must be search again. But many visitors do not want to do it, they will leave the site immediately closed the page. Each campaign should have a specific landing page, or conversion rate is illusory.
crime index: 8
counts three: do not set the conversion tracking code to achieve
I actually surprised there are so many companies not in the “thank-you page” to add conversion tracking code. Without this information, you can almost 100% certain that you have most of the money in the PPC is Roubao Zi playing dog.
crime index: 8
counts four: to buy too few keywords
this divergence counts sounds logical, but if you do not pay enough in the key word, you will find only the best of your ads displayed on the bottom (so the results will people are lost to see, because most people are lazy to rotate the screen view below), even worse, may display the results to the second page or the twentieth. This however, is to reduce the CTR, CPC to progress just another pile folly.
crime index: 6
counts five: After setting to forget
This is the most I can say suck a client. Successful PPC campaign management is not a one-time job. High-performance marketing staff need to keep this concern to be analyzed and adjusted on a regular basis, progress in improving the performance of the account. If you say that your campaign is in a quiescent state, it is undoubtedly a lot of money to burn just does not work in the keywords and ads, or do not progress to optimize the ROI, and spent a lot of money wasted.
crime index: 9
counts six: ignore negative keywords
unless you provide the product / service is really free, otherwise we need to consider the following negative keywords to add into your promotion plan. Consider the following example, I may be wrong, but according to my last case is verified, Omniture does not offer “free” page analysis solution, but he will appear in the “free page analysis” of the search. I think you should understand what I say is what it means.
counts seven: ignore advertising time
crime index: 5
course analysis of the advertising industry and the transformation occurred at a time to figure out you need to spend more work, but it is worthwhile to make the best of . If you know your site conversion usually occurs on Monday through Wednesday morning, nine to four in the afternoon, so you can adjust your campaign, so you can spend the money on the place, without the need for into little or no time to waste money.
counts eight: There is no distinction between the content network advertising to traffic
crime index: 8.5
Okay, I admit I was wrong before. This one is my most annoying really. Unless your content network ads on the establishment of a special promotional programs, a dedicated separate URL, otherwise it is difficult (even if you use the analysis tools rely on impossible) to distinguish between the search / search network and content network traffic traffic. Even if you are content to spend the money on the network soon after, also need to distinguish individual. Because, you will find the traffic in the conversion rate is not ideal, but if other marketing tools may be the ultimate cause transformation. In addition, you may find that you set up a special site to promote the program data will show very well.
crime index: 9
counts nine: click fraud and invalid clicks ignore
crime index: 7.7
I know of to determine click fraud will take time, and negotiations are really search engine headache, and often die a natural death is not the answer. But I am not suggesting you put all your time focused on the top of click fraud, but I think this area really worth to spend a little time. Lyris HQ (formerly known as Click Tracks) can provide very good click fraud reports. However, you must know when to let potential click fraud to hide the poor performance of your ad. Can be found in “five different symptoms are usually not ideal because the PPC click fraud.”
counts ten: ignore Quality Score
crime index: 10 < br />
Quality Score is a dynamic indicator, recently changed. But if you know your quality score, advertising or by improving the landing page (to no effect or a keyword), you can dramatically reduce the CPC bid. If this move can be applied to all your GF performance good or bad words, can save the budget is not under the slightest of a star. CTR on the importance of quality score in the SEM Watch has also been given detailed analysis. (Btw, better than Bo industry technology news, look back at the content before, do no harm.)
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